Use ICE system in EMIRATES Airlines

Introduction

Emirates Airlines

Emirates A fast-growing international airline with one of the youngest fleets in the sky and more than 400 awards for excellence worldwide. Emirates - a new global aviation company that will give customers a seamless international  network, exclusive frequent flyer benefits and world‐class travel experiences. Largest airline in the Middle East, operating over 2500 flights per week. The airline ranks amongst the top 10 carriers worldwide. Emirates has builded up a strong brand name as a leader in the aviation industry.

ICE: ICE (Information, Communication, Entertainment) is the in-flight entertainment system operated by Emirates.

ICE system is benefits in many ways including: information: Follow the progress of your flight, or take in the view from the aircraft’s external cameras. Keep in touch with live business, news and sport headlines from BBC News, and read up on Dubai and the Emirates. Communications: Phone ICE also contains a link to an in-flight email server which allows passengers to access, send or receive emails for US $1 per message, SMS and email from your seat, ICE also contains a seat-to-seat chat service. In November 2006 the airline signed a deal with mobile communications firm Aeromobile to allow in-flight use of mobile phones to call or text  people on the ground. Passengers can  call friends and family seated elsewhere on the aircraft. Entertainment: introduced in 2003, ICE is available on all new aircraft and features between 600-1,400 channels of premium entertainment to keep all passengers  busy during the long flight. The latest and best movies, television, audio and games from around the world. 

Start, stop, pause, rewind and fast forward, just like at home. It’s easy to use so you can relax and enjoy the flight from the moment you sit down in airplane.

Also its possible book a taxy, hotel rooms, city tours and many other thinks online and also make credit cards  payment  by mobile phone via a build-in terminals.

The OnQ System in Hilton Hotels

The OnQ System  in Hilton Hotels

Introduction

The Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. It develops, owns and manages international luxury hotels, resorts and vacation ownership properties.The Hilton Hotel is one of the flagship brands and one of the largest hotel brands in the world. It has developed to be an international chain with 3900 hotels in 90 countries. As the flagship brand in hospitality industry, the application and innovation of ICT plan in Hilton hotel has a significant impact on the whole hospitality industry.

OnQ system in Hilton

OnQ™ is the Hilton Family of Hotels' proprietary technology platform that integrates multiple capabilities onto one system to support data collection, hotel reservations & sales, guest service, operations and business intelligence-gathering activities. It includes Hilton Central Reservation System, airline Global Distribution Systems, Hilton HHonors program, hiltonworldwide.com and so on.

Database

OnQ system works as a Ouchi Manager by summarizing and classifying booking information and then seeding it to various departments such as the number of guests, catering requirements, facilities requirements etc. Meanwhile, OnQ is also a large database which stored all information about guests. Classification is made according to guests' nationality, age, gender, preferences, eating habits and so on, and all brands of the Hilton Group can share these customer data. This benefits hotels to operate effectively and increase customer royalty.

In addition, OnQ is a significant channel to share information of hotels, resorts and vocation properties with individuals or travel agencies. By using the Central Reservation System, hotels can deliver the information about room types, rates, room inventories etc. It supports with multi-language, and all informations can be displayed automatically by the guest's profile language.  Meanwhile, it allows hotels to set up rate structures flexibly based on percentage occupancy, stay length and arrival date. This will help hotels to manage inventory effectively  and  increase profitabilities.

Online reservation service

OnQ system allows customers to make room reservations at more than 3900 hotels in 90 countries from anywhere anytime through Internet or mobile phones by using the Hilton Central Reservation System. Furthermore, customers can also make a reservation of  car, flight or other travel service. Guests can pay online through credit card (Visa, Master Card, AMEX, JCB) and PayPal. By booking online, customers can earn points which can be used cross all properties of Hilton Group. In addition, points earned on everyday purchases from Hilton partnerships airline, credit cards and retails can be used to book or upgrade room. This will benefit Hilton HHonors program which focus on customers loyalty, and promoting sales of rooms. 

Except for online reservation, OnQ system provides Web-based check-in, it will enable guests with password-protected online account to select their room types with features based on preferences and history and check in their selected rooms on line in advance of arrival. Once the guest checks in via the Web, the hotel is notified electronically of the pending arrival. Then the hotel front desk completes all pre-arrival and check-in processes so that the guest's key card and registration packet are ready and waiting for guest's arrival. This provides greater convenience for guests and promote the image of Hilton brand among guests.

Technological tandem with banks in Hard Rock Café.

Technological tandem with banks in Hard Rock Café.

Hard Rock Café

Hard Rock Café is a branch, which is situated in more than 40 countries all over the world. It is a haven for fans of music, food, and great times. Whether you are down for a Legendary Burger, live music, a Classic Tee, a Rock Star Suite, or the latest collectible pin, there’s something for everyone. Hard Rock Café is around the world serves up authentic experiences that rock. Since its establishment in 1971, Hard Rock has also been committed to a wide variety of philanthropic causes and activities. Love All – Serve All is the café’s slogan. Hard Rock Café tries to use modern ICT, designed specifically for catering, which help in café’s management and significantly simplify, optimize and speed up the working process in this café.

Technological tandem with banks.

An important measure, which is indeed generate a high returns to the Hard Rock Café is the introduction of banking system, where customers pay by plastic cards and deposit-discount systems. Nowadays this technological tandem with banks is used in the limited number of restaurants, especially when these systems are integrated to the CRM. The introduction of this ICT system at the Hard Rock Café seems a simple technology; however, it is possible to dramatically expand the café’s opportunities, by organizing joint events with the leading banks.

This system do not just support a cashless form of payment, but also keep a record of regular and corporate customers, allowing cafe to operate the system of discounts and bonuses to support remote access clients to create requisitions and purchase orders. This is certainly a significant contribution to the principles of personalized customer service. Great potential are all kinds of programs to improve customer loyalty (discounts, bonuses, special offers, etc.), as well as the formation of a permanent customer base. Finally, according to above, it can be concluded that the main benefits of this system are the growth of opportunities for collaboration with leading banks and the customer base growth, by working with banks and its client’s database.  

RFID used in National Palace Museum

National Palace Museum, Taipei

The National Palace Museum with many high quality pieces from Neolithic ages to the late Qing Dynasty is one of largest art museum in the world, located in Taipei City, Taiwan. Following the trend of applying Information Technology to Reinvent Government, NPM produces remarkable digitalized asset through carring out Internet Community Technology. Besides, NPM gets distinct from the previous stereotype and also runs a modified business model.

RFID System

With the use of Radio-frequency identification, RFID, becomes more and more popular, its role is important for both internal and external management in museum management. RFID is the use of a wireless non-contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object, for the purposes of automatic identification and tracking.

RFID in Internal Management 

On the one hand, because of a permanent collection of 693,507 pieces of ancient Chinese artifacts and artworks in NPM, RFID system helps to classify collections for NPM with a lot of work. Especially, NPM must have many exhibitions regularly and exchage its collections with the other museum. It involves a large amount of work to manage for its collections, including recording the information for the movement of them in the warehouse. RFID helps NPM to set up database with files for the pieces in order to strengthen the management of the museum pieces. After standardizing the current digital deposits, it increased the efficiency for searching and checking work with saving much time for the staff on collection management. In addition, it provides the consistent management for the whole digital museum networks. As a result, NPM could take the security of its collctions very seriously and have a range of measures designed to protect collection items from inadvertent or deliberate harm because of the use of RFID system.

RFID in External Management 

On the other hand, with NPM expanding businesses with the popular periphery products become popular by the increasing number of visitors, the use of RFID is used for the retail business of museum. With anti-theft RFID tags on every product, the sale department can call up a snapshot of its sales and inventory, or track incoming deliveries regularly. As PDAs joined RFID system it improves boost workers’ performance. Besides, RFID could record each trade information and statistic the number of sales. The data from RFID helps the museum shop to identify the most popular and unpopular goods, so that the sales department of NPM could make the business strategies and sales targets for coming period.