Technological tandem with banks
in Hard Rock Café.
Hard Rock Café
Hard Rock Café is
a branch, which is situated in more than 40 countries all over the world. It is
a haven for fans of music, food, and great times. Whether you are down for a
Legendary Burger, live music, a Classic Tee, a Rock Star Suite, or the latest
collectible pin, there’s something for everyone. Hard Rock Café is around the
world serves up authentic experiences that rock. Since its establishment in
1971, Hard Rock has also been committed to a wide variety of philanthropic
causes and activities. Love All – Serve All is the café’s slogan. Hard Rock Café
tries to use modern ICT, designed specifically for catering, which help in
café’s management and significantly simplify, optimize and speed up the working
process in this café.
Technological tandem with banks.
An important
measure, which is indeed generate a high returns to the Hard Rock Café is the
introduction of banking system, where customers pay by plastic cards and deposit-discount
systems. Nowadays this technological tandem with banks is used in the limited
number of restaurants, especially when these systems are integrated to the CRM.
The introduction of this ICT system at the Hard Rock Café seems a simple technology;
however, it is possible to dramatically expand the café’s opportunities, by organizing
joint events with the leading banks.
This system do
not just support a cashless form of payment, but also keep a record of regular
and corporate customers, allowing cafe to operate the system of discounts and
bonuses to support remote access clients to create requisitions and purchase
orders. This is certainly a significant contribution to the principles of
personalized customer service. Great potential are all kinds of programs to
improve customer loyalty (discounts, bonuses, special offers, etc.), as well as
the formation of a permanent customer base. Finally, according to above, it can
be concluded that the main benefits of this system are the growth of opportunities
for collaboration with leading banks and the customer base growth, by working
with banks and its client’s database.
Hey, Ksenia. I am interested in your blog about the revolution of payment from the use of ICT in your cafe.
ReplyDeleteI think that banking system, as an important element of ICT could be applied in the museum as well. Actually, with the credit card becoming popular in all over the world, fewer people prefer to pay by cash, so that the museums keep in pace with fashion to use the banking system. the POS machine service is a common use of banking system of ICT.
With the widespread use of ICT, the increasing number of restaurant and cafe prefer to offer membership card and identify their members by use of RFID system, in order to create a greater sense of loyalty and organizational commitment.
Indeed, the trendy restaurants designed their cards as deposit card. The customers could deposit a amount of money in the membership card, so that they would consume from the money in their membership cards.
After all, I suggest that the museums and galleries to cooperate with the luxury restaurants and cafes. They could make a club, and launch their membership cards, so that their members could consume the money in their membership cards in many places.
Hey Coco, thanks for your response. I like your example of using RFID in restaurants. This system is coming more and more popular day by day. I think that using RFID technology, the hospitality industry can:
Delete1) provide comfort and convenience to the consumer without the guest provider being present face to face; 2) use upcoming technological advances; 3) store large amounts of information used for consumer services; and 4) create consumer preferences. Considering the connection between banking system and RFID i can say that RFID technology has many uses and these applications are being adapted to the restaurants. In my opinion there are four broad areas of RIFD application in the restaurants, which are:
1) customer loyalty systems; 2) tracking systems; 3) contactless payment systems; and 4) information devices. All these RFID applications are connected with the banking system, that is why I think that banking system can be used in whole hospitality industry, as well as RFID.
Hey, Ksenia
DeleteTo my surprise, the use of RFID is very wide. It could be used on the human resource department by punch the clock in order to check every employee work on time. In addition, the use of RFID system for the storage management could record each item in and out. As a result, it could avoid the several criminal behaviors, such as theft.
HI Ksenia,
ReplyDeletei like your article and agree that tandem with banking system is very important, very wide useful and become more popular every day, also helps companies to growing customer base, attract regular customers by many discounts, bonuses, special offers and very useful in all tourism and hospitality industry.
Hi, Ksenia,
ReplyDeleteI agree with you that Banking system can be applied in the whole hospitality and tourism industry. Actually, the Banking system is one of the most universal technology system used in hospitality and tourism industry. Nowadays, with the development of E-Commerce in tourism industry, Banking system has become a essential ICT element which supports customers to pay online. In hospitality industry, it is an important part of reservation system.
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ReplyDelete